Insights
Practical writing on event production, pricing, and the things buyers actually need to know. Two new pieces a month.
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Production
Half a video wall at 3 am, or a whole video wall the night before. Your call.
Every so often a client asks us to load in and open a show on the same day. It usually arrives sounding harmless: "Can you load in that morning? We'd rather not pay for the ballroom an extra day."
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Industry
Run-of-Show Horror Stories (and how Overture.show Prevents Them)
Because nothing says “professional event” like 1,000 people watching dead silence while someone whispers “what’s next?” into a headset.
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Industry
Event Production Budget Breakdown: Where to Spend (and Where to Save) in 2027
Because “let’s just cut the video” is how you end up with a $300k event that feels like a $30k webinar.
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Industry
Your CEO is a Terrible Keynote Speaker
Everyone in the planning meeting already knows it. Here's what to do about it.
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Opinion
Your Conference is Not a Campaign Rally
A 50/50 country is sitting in your ballroom. Here's how to make sure half of them don't walk out angry.
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Process
Five Conference Opener Mistakes That Kill Audience Energy in the First 60 Seconds
The first 60 seconds of your conference opener can make or break the entire event — yet most teams murder the room's energy with generic stock footage, weak storytelling, and rookie tech fails. Here's the five deadliest mistakes we see constantly, plus the quick fixes that turn polite golf claps into leaning-forward attention.
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Opinion
Missing the run of show huddle is a big mistake
Ten minutes in a circle before doors open, or thirty seconds of dead silence in front of 15,000 people. Your call.
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Opinion
You’re going to offend someone. Produce your conference anyway.
The endless, soul-crushing quest to avoid triggering every possible demographic is turning bold events into beige, apologetic snooze fests. Here's why the perpetually offended don't get a veto—and why your real audience is begging you to stop caring so much.
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Production
The corporate event production timeline: when to book what
A plain-English guide to the weeks between "we need a conference" and "show day" — so nothing gets compressed, nothing gets cut, and no one improvises under pressure.
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Production
Opener vs. sizzle vs. recap: which video does your event actually need?
Three formats people use interchangeably. Pick the wrong one and you waste budget.
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Industry
Your AV company and your event production company are not the same thing
The distinction is deliberate, frequently blurred, and often the reason your show feels technically perfect but emotionally flat.
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Opinion
The in-house team trap: why doing it yourself usually costs more
It looks cheaper on paper. Then comes show week.
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Process
What is run-of-show? A plain-English guide for executives
The document that turns a five-day production into a calm morning. Here's what should be in it.
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Opinion
The first 90 seconds: why your opener decides the rest of the day
A founder's honest take on why the room's energy at minute one sets the ceiling for everything after.
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Pricing
How much does a conference opener video cost in 2026?
An honest range, what drives the number up or down, and how to get a real quote without hiring a sales rep.
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Production
Difficult vendors don’t have to implode your show
In live event production, the a**hole on the other headset is inevitable. Here's exactly how to handle them so your team doesn't emotionally check out—and the audience still leans forward.
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Process
How to brief your event production company
Most conference openers fail in the brief, not in post-production. Here is what a brief that works actually contains.