BRAND DEVELOPMENT
We created our first logo in 1988 when everyone thought the only thing important about an organization’s brand was a logo. Maybe a catchy tagline. Today we have evolved our thinking to understand that brand is a lot more than a logo. It is about your value, story, people, culture, and the way you want the world to perceive your team. It is not a one-time release to satisfy marketing egos; it is a process — a roadmap — that requires thoughtful listening, planning, and awareness of the communities where you want your message to resonate. It also provides the backbone assets to ensure wherever the brand is promoted, it is done so consistently without fail.
planning & strategy
Our services provide value at any stage of brand lifecycle, new or legacy. We will help with:
- Research beyond the business plan
- Focus groups and community buy-in
- Graphic design and consensus leadership
- Rollout and brand design guides
At Digital Face Media, believe when it comes to brand presentation, there is a delicate balance of remaining current with a reflection of cultural values and presenting a consistent look and message. We look forward to working with your team as you begin your brand development journey.
